With Google Adwords advertisers can create text adverts and/or upload graphic adverts to appear on a variety of web sites on pages relevant to specified keywords with payment on a cost per click basis, or can choose to have their adverts displayed on specified web sites within the Google content network, such as Pet Web Site, on a cost per display basis with advertisers' able to set their own price.

Keyword Targetted Cost Per Click Campaigns

• Advertisers create text and/or graphic adverts and choose keywords or phrases related to their business/advert.
  
• Advertisers set the price per click they are willing to pay for their advertising campaign.
  
• Advertisers set their own daily budget for their advertising campaign.
  
• Advertisers select to have their adverts appear on the Google Search Network (displayed alongside Google Search Engine Results for the targetted keywords or phrases) and/or to appear on the Google Content Network (on site pages relevant to the targetted keywords or phrases set)

Site Targetted Cost Per Impression (Display) Campaigns

• Advertisers create text and/or graphic adverts.
  
• Advertisers set the price per thousand displays they are willing to pay for their advertising campaign.
  
• Advertisers set their own daily budget for their advertising campaign.
  
• Advertisers select sites within the Google Content Network they wish their adverts to be displayed on.

Google AdWords is a robust advertising programme that connects your adverts with visitors to this site and/or across the web. Use AdWords to target your adverts to Pet Web Site or based on keywords of your choice across a variety of web sites. Create your advert, set your own price for each advert click or impression, set your own daily budget - you have complete control.

Pet Web Site has Google Adwords displaying on the majority of its pages. Click on the link below to find out more and get started.